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The Power of Short Video Clips

Gabrielle Pickard - Content

Short video clips are proving to be one of the most effective ways of engaging customers with your brand and marketing message online, according to steadily growing trends across the globe. In fact, YouTube has recently become the second largest search engine behind Google, with more traffic than Yahoo, Ask, AOL, and Bing combined.

As an email marketing and digital solutions agency who are experts in increasing your web traffic and ROI in a non-invasive way; we recognise and utilise the power of short video clips on a daily basis, and are here to explain why they are so powerful.

The power of images
The English idiom, ‘a picture is worth a thousand words’ captures the intensity and the highly effective nature of images, which are able to provide information in a more richly nuanced way than text alone. Video, a study by Forrester Research has found, is exponentially more vivid, with one minute giving viewers 1.8 million words’ worth of information.

The rise of mobility
Mobile device are swiftly rising to dominance over desktop computers, and Cisco have found that online video accounts for 50% of mobile traffic. People want their content to be obvious, short, and easy to digest, as they’re often assimilating it on the move.

The popularity of video
According to research conducted by Animoto, 56% of consumers believe that if a company has a website, it should have video content. Perhaps even more significantly, Forrester Research have found that your webpage is up to 50 times more likely to appear on the first page in search engine results if it includes video content. According to another study by Animoto, video search results have a 41% higher click-through rate than text-only results.

The conclusion to be drawn from this evidence is clear cut – ignore the power of video marketing at your peril, instead utilise its growth with the trend towards a visual method of interacting with your business’ audience.


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