IVC wins WebAward Darlingtons Solicitors website
Daniel Lack - November 6, 2016 - News
Well this year we won the WebAward for Outstanding Achievement for a client site we built for Darlingtons Solicitors, under the category Legal Standard of Excellence.
It’s always great to win a webaward, and even better when it comes from hard work and innovation, which was something we put into place with the team at Darlingtons to create a site that was forward thinking and very different from most other legal sites.
The brief was to make it a more modern and unique take on a legal website, integrating rich media into an information based web archive, with functionality that works outside the box, such as tab ordered information delivery, specific formulas for related information and a split search function, deciphering between services and general advice and information.
Built with Craig Sharpe of Darlingtons, the site needed to be built with specific optimisation compatibility as SEO is a major part of the Darlingtons marketing mix, so the backend tailoring of titles, meta and h tags into seamless drag and drop environments was a welcome addition to the standard WordPress ecosystem.
The other part of the build was a focus on large hero imagery, giving Darlingtons the option to welcome their visitors with full screen images, each with title and search overlays, but ultimately creating a very unique experience, offering a simple concierge type search facility across the site when a visitor lands, whilst also encouraging them to scroll down the page to discover the content they are being directed too – and of course, reducing the CTAs to a minimum to encourage stickiness.