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It's all happens in the background
Marketing automation is about planning campaign strategy to work in the background, as you carry on your campaign activity. Effective automation techniques include welcome emails, regular updates, moving contacts through lists, basket abandonment and birthday programs. In fact, with effective planning, just about anything can be put in place, and automated campaigns and activity are always designed to keep your audience engaged, drive business and ensure you don’t miss a follow-up. Take a look at some of the common examples below, but for more information and ways to automate your campaign activity to increase ROI, call us on 020 8736 0036 and we’d be happy to discuss how marketing automation can work for you.